Lanecia Smith

Room No. III — What does she build?

House ofPerception

Creative Direction — Selected Collaborations

A bartender mid-pour — atmosphere in the making

The Ecosystem

House of Perception is her creative ecosystem — where brands, rooms, and evenings are given an atmosphere of their own.

Below, a small selection of the businesses and creative projects currently in residence — each one directed, styled, and storied by hand.

The host of the evening, mid-laughter
Dirty Shirley's — the host with a cigar, black and white

Collaboration No. I

Dirty Shirley's

Creative direction, campaign development & visual storytelling

The wider world

Enter House of Perception

The standalone house opens soon