Maison de la Perception
Brand architecture for businessesready to grow without chaos.
A beautiful brand can attract attention. A well-built brand can support a business. My work is designed for business owners who need more than photography, social media, or a new website — I look at the entire business experience and identify where branding, communication, customer flow, digital systems, marketing, and operations are working against each other. Then I help rebuild those pieces into something more intentional, easier to manage, and easier to grow.
I don't just make businesses look better. I build systems that make them easier to own.
What I Actually Do
My work combines twelve disciplines — scoped around the actual problem, never a forced package.
- 01Brand architecture
- 02Creative direction
- 03Business strategy
- 04Customer experience
- 05Website strategy
- 06Digital systems
- 07Commercial photography
- 08Campaign development
- 09Social media architecture
- 10Operational problem-solving
- 11Revenue opportunity development
- 12Owner and staff workflow improvement
Engagement No. I
Brand Architecture Diagnostic
For business owners who need clarity before investing in a larger transformation. Includes strategic review of the brand, customer experience, website, offers, digital presence, operational friction, and growth opportunities.
Starting at $2,500
Engagement No. II
Brand Architecture Pilot
The entry point for active brand transformation. This engagement combines strategy, observation, creative direction, implementation, and stabilization to determine what the business needs next.
$6,000
Engagement No. III
Boutique Campaign
For smaller commercial productions with a focused concept and lean creative team.
$6,000–$10,000
- Creative direction
- Photography
- Limited talent
- Hair and makeup
- Styling
- Location planning
- Campaign concept development
- Social deliverables
- Basic post-production
Engagement No. IV
Produced Brand Campaign
For larger productions requiring multiple creative professionals and a more developed rollout.
$10,000–$15,000+
- Brand strategy
- Campaign development
- Creative direction
- Photography
- Video
- Models or talent
- Hair and makeup
- Styling
- Production assistants
- Location or studio rental
- Props or set design
- Post-production
- Digital rollout planning
Engagement No. V
Signature Campaign
For multidisciplinary commercial campaigns requiring a complete creative team.
$20,000–$30,000+
- Strategic campaign architecture
- Creative direction
- Production management
- Photography
- Video production
- Multiple models or talent
- Hair and makeup teams
- Wardrobe styling
- Production assistants
- Locations
- Sets
- Props
- Specialty equipment
- Post-production
- Commercial usage
- Social media rollout
- Website integration
- Campaign launch strategy
This is where House of Perception operates as a full creative production ecosystem rather than a single service provider.
Engagement No. VI
Brand World / Launch
For businesses launching or repositioning an entire brand experience.
$30,000–$50,000+
- Brand architecture
- Campaign strategy
- Creative production
- Photography
- Video
- Talent
- Website experience
- Digital systems
- Customer experience
- Launch strategy
- Social campaign
- Event activation
- Brand collateral
- Operational recommendations
- Ongoing rollout support
Engagement No. VII
Large Commercial / Institutional Engagement
For complex productions, institutions, corporations, major hospitality brands, multi-location businesses, or large-scale commercial campaigns.
$50,000+ Custom
- Multiple production days
- Multiple locations
- Larger creative teams
- Significant commercial usage
- Regional or national campaigns
- Paid advertising
- Brand transformation
- Digital infrastructure
- Launch strategy
- Long-term creative direction
- Large-scale production management
All engagements at this level are custom scoped.
Engagement No. VIII
Website & Digital Experience Architecture
For websites designed as functioning parts of the business rather than digital brochures.
Starting at $5,000
Engagement No. IX
Campaign Creative Direction
For clients who need concept development and creative leadership but do not require full production.
Starting at $3,500
Engagement No. X
Commercial Brand Photography
Strategic commercial photography developed around the larger brand vision. Final pricing depends on production size, talent, locations, styling, deliverables, licensing, and usage.
Starting at $3,500
Engagement No. XI
Full Brand Transformation
For established businesses requiring significant strategic, digital, customer-experience, or brand restructuring.
Starting at $12,000
Engagement No. XII
Ongoing Brand Architecture Partnership
For ongoing creative direction, strategy, digital development, campaigns, and brand management.
Starting at $4,000/month
Commercial Production Philosophy
Campaign pricing reflects both creative direction and the production team required to execute the concept. Final investment is based on scope, talent, locations, usage, and production needs.
Production budgets may include
- Models
- Actors or talent
- Photographers
- Videographers
- Hair artists
- Makeup artists
- Wardrobe stylists
- Creative assistants
- Production assistants
- Set designers
- Locations
- Studio rentals
- Props
- Equipment
- Travel
- Post-production
- Specialty vendors
Commercial licensing and usage may be quoted separately depending on where, how, and how long the final work will be used.
Our Creative Ecosystem
House of Perception believes exceptional creative work requires exceptional people. Our campaign budgets are designed to support the professionals required to execute the vision.
Talent should be recognized, credited, and compensated accordingly.
Through our larger creative ecosystem, emerging creatives may also have opportunities to develop portfolios, gain professional experience, build credits, and progress toward paid commercial work.
The objective is not simply to assemble a team. It is to build an environment where remarkable talent can be seen.
The Pricing Principle
Clients are not simply paying for individual deliverables. They are investing in:
Strategy + Talent + Production + Direction + Execution + Infrastructure + Experience.
The larger the objective, team, usage, production requirements, and business impact, the larger the investment.
Give us the objective. We'll build the team and the world around it.
What Brand Architecture Looks Like in Real Life
Two Worlds, Built
Two projects, two different problems: an existing hospitality brand rebuilt into an ecosystem, and a creative workforce universe built from a single idea.
Some brands are seen. Others are studied.
Enter the Observation RoomWhy This Matters
A bartender not knowing whether a wine is sweet or dry is not just a training problem.
A customer struggling to order during a crowded night is not just a staffing problem.
An owner needing a developer every time she wants to update a flyer is not just a website problem.
An event with no permanent home outside social media is not just a marketing problem.
These issues overlap — they affect
Customer satisfaction · Staff efficiency · Brand perception · Revenue · Owner workload · Customer retention · Growth
That is why I work across the business instead of treating every symptom as a separate project.
Stability Is Part of the Deliverable
A lot of entrepreneurs accidentally become the operating system of their own business. They remember everything. Approve everything. Explain everything. Post everything. Fix everything. And eventually carry everything.
My job is to help move information and responsibility out of the owner's head and into the business.
Systems · Websites · Templates · Menus · Workflows · Brand standards · Customer experiences · Automated processes · Repeatable campaigns
The goal is not to make the owner unnecessary. The goal is to make the business less dependent on her remembering every little thing. That is stability.
You're hiring me to notice.
Where customers hesitate.
Where staff lose time.
Where revenue is leaking.
Where the brand feels disconnected.
Where information is trapped inside someone's head.
Where a manual process could become a system.
Where technology could remove unnecessary work.
Where an idea could become an experience.
Where an experience could become revenue.
And where the business could become easier to carry.
Custom Engagements
Some businesses will not fit neatly into one category — that's expected. If the business needs a combination of brand strategy, creative direction, photography, website architecture, customer experience, digital systems, campaigns, or operational strategy, I will develop a custom scope.
Minimum engagements begin at $2,500 — active transformations at $6,000
Ready to build something stronger?
You do not need to know exactly what service you need. Bring me the business. Bring me the problem. Bring me the part that's becoming too heavy. We'll determine what needs to change.